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· HECHO EN MÉXICO · MADE IN MEXICO
🇲🇽

Handmade in Guanajuato

Abasolo, Guanajuato

In a small corner of Mexico with just around 2,000 inhabitants, our Guanajuato artisans bring each product to life with skilled hands and hearts full of tradition.

There are no mass factories here—only families working with pride, carefully crafting every detail the old-fashioned way: with patience, mastery, and a deep love for quality craftsmanship.

El Varal de Cabrera
2.5+ Million boots made & counting
Company 100% Mexican owned

Est. 1988

Founded by migrants from Guanajuato, our business has grown without ever losing the ranching soul it was born with.

We don't make in bulk

We craft with mastery. Our boots follow the Goodyear Welt style—a traditional technique that ensures strength, comfort, and long-lasting durability.

Fast Shipping

No matter where you are in the United States, El General Western Wear brings authentic Mexican style straight to you.

From our family to yours

Each piece carries the touch of generations who have worked side by side to make this brand a symbol of tradition, honor, and loyalty.

Fast Shipping

1-3 Days to process your order + 1-5 Business Days of shipping time.

Whatsapp: (562) 510-3079

Customer Service Monday-Friday (9-6PM) PST

WAREHOUSES

14537 Garfield Ave. Paramount, CA 90723 2222 Northmont Pkwy, Duluth, GA 30096 10420 Markison Rd, Dallas, TX 75238

The Best Gift

Not sure what to buy? Give a gift card—who wouldn't love a shopping spree!